The Maluca brand

Custom washable and eco-friendly wipes

Our mission

With the ambition to be more environmentally friendly and economical,we decided to offer washable and reusable wipes to as many people as possible.

Why? You should know thatdisposable cottons or make-up remover wipes are practical but a real disaster for the environment. Conventional cotton cultivation is environmentally friendly (enormous amount of water and whitening substances) leading to being a highly polluting activity.

As for make-up removal, the quantity can be up to about 2000 units per year per woman! (10 m3 of waste over a lifetime)

On the exchange side of babies, the impact is even greater with consumption of up to about 6000 units per year per baby!

The brand

So that everyone can enjoy being eco-responsible,we had the idea to create the first Wipe Bar in the world! An online store offering customization of your wipes in terms of texture, color, sewing and décor. The perfect product tailor-made to please you and also to offer!

We pay particular attention to the quality of our wipes to offer you high-end materials, a considerable shelf life and beautiful finishes. All this, handmade with love in France!

Why the name Maluca? Simply for the contraction of the first names of our children(Mathéo – MA, Lucas – LU and Camille – CA) who guided and inspired us in this wonderful adventure.

Why choose Maluca?

Quality textile

Our Maluca wipes guarantee absolute comfort by their softness (perfect for sensitive skin) and high quality by Oeko-Tex® certified textiles (without harmful substances).

For our ORGANIC range, our textiles (base and decoration) are 100% ORGANIC GOTS certified (Global Organic Textile Standard) made with organically grown and environmentally friendly cotton.

French brand

Every day, Maluca wipes are lovingly handcrafted in our office in France.


In order to ensure high quality, each custom wipe is checked individually through several check points.

The specifications we apply clearly state the elements to be taken into account in assessing the satisfaction of wipes to the requirements of the Malucabrand.


Our wipes are available in small series and are fully customizable according to your imagination and tastes through the choice of textures, colors, patterns and even the type of sewing. Bespoke just for you!

This is our concept of a Wipe Bar with our collections Standard, Edition Limitée, Bio et Bi Face !

Sustainable and responsible

Machine washable (to slide with the rest of your laundry and if possible in a washable net),our wipes are reusable more than 300 times.

Unlike a disposable alternative, our Maluca washable and reusable wipes are environmentally friendly with the “zero waste” goal.


Save money by reducing your annual expenses! In fact, 10 Maluca reusable wipes replace 4000 disposable cottons or 6000 baby wipes and save from 50 to 150 euros per year per person.

The shop

The Wipe Bar

Design your washable and eco-friendly wipes!

Ultra-soft, non-toxic wipes withseveral make-up remover and cleanser bases and decoration fabrics.

Case for wipes

A super convenient case in dispenser mode!

With our case, you’ll have your wipes to carry in your bag or bathroom.

Washing bag

Still looking for your wipes after washing?

Make your life simpler and protect your wipes with our most minimalist wash net possible!

Gift card

Would you like to make a gift that will please for sure?

Offer a gift card to give your loved ones the opportunity to personalize their wipes!

Discovery Pack

Discover and test our entire range in the blink of an eye!

Our pack contains 5 wipes with our different bases(Bamboo, Microfiber, Minky, Organic Cotton and Bi-Face)

Coming soon


Secure payment


Shipping in 1 week*

*Depending on the orders

FREE delivery*

*France from 60€, Europe from 90€ and World from 120€

Handmade in France

Washable, eco-friendly and economical

+ 300 washes


Certified quality


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